EngageMinds | AI-Powered Data Intelligence & Marketing Optimization

Last updated: July, 30, 2025

1. About Us

EngageMinds ( "EM", "we", “our” or "us") is a one-stop user marketing platform powered by AI that can help companies quickly build their own data centers, complete data mining and analysis, and build integrated data-driven growth. As a Software-as-a-Service (SaaS) solution developed and operated by EngageMinds, we specialize in user segmentation, real-time audience analytics, and AI-powered engagement solutions. Your privacy is important to us, and we are committed to protect your privacy.

2. About this Policy

This Privacy Policy ("Policy") explains how EngageMinds collects, uses, discloses, and safeguards your information when you visit our websites ( https://engageminds.ai/) or use our services through the EngageMinds SaaS platform (also as the "SaaS Platform" or the "Platform"). It outlines how we create, store, transfer, share, collect, organize, use, return, or erase (collectively refer to as "Process") personal data, in accordance with the privacy and security measures we have implemented on the EngageMinds SaaS Platform. The parties acknowledge that you shall act as a Controller and we shall act as a Processor of your Personal Information.

Our websites and services are designed for use by businesses and their representatives. We do not provide any products or services for personal, family, or household use. All personal data that we process is regarded as relating to individuals in a business context.

You can review any updates or changes to this Policy by visiting our website at https://www.engageminds.ai/. Any information we process will be subject to the privacy policy in effect at the time that the information is collected. This policy applies to all visitors of our website and/or services.

Furthermore, our websites or services may include links to external websites, applications, and services managed by third parties. The privacy and data security practices of these third-party sites and services are governed by their respective privacy policies, not by this Privacy Policy.

If you have any questions related to handling Your Personal Data by EngageMinds or to exercise Your rights to privacy, you can contact us at [email protected].

3. Information We Collect

Personal information (also as "Personal data") refers to any data related to an identified or identifiable individual, whether stored electronically or in another form, excluding information that has been anonymized. We may collect the following types of information:

3.1 Personal Identifiers

Name, email address, phone number (via contact forms or account creation)

Professional details such as company name and job title

Payment information when required for service subscriptions

3.2 Technical Data

IP address, browser type, operating system, and referral URLs

Device characteristics including model, operating system version, and language settings

Network connection details such as carrier information and connection type

3.3 Usage Data

Page views, click behavior, and session duration

Navigation paths and interaction patterns within our Platform

Feature usage statistics and preference settings

3.4 Marketing Data

Cookie preferences and consent flags

Campaign engagement metrics and response rates

Opt-in/opt-out selections for communications

Sensitive personal information refers to data that, if disclosed or misused, could harm the personal dignity of an individual or jeopardize their safety or property. This category includes information such as biometric data, religious beliefs, specific personal identifiers, health information, financial details, location data, and the personal information of minors under the age of fourteen.

In the process of your use of products and/or services that integrate the EngageMinds SDK, we will collect information generated by your end users due to the use of the service, information actively provided by your end users when using the service, and personal information legally collected from third parties in accordance with laws and regulations or with the consent of your end users in the following manner in accordance with the principles of legality, legitimacy, necessity, and good faith, to understand the performance and use of your application on different terminal devices, platforms, or application distribution channels, provide you with analysis services, and output analysis results.

Information You Share With Us

If you decide to share your information with us, we will collect the following types of data:

When you choose to create an account for an EngageMinds application in order to use our Services, you will be required to provide your first and last name, email address, and password, or you may enter similar details into forms or surveys on our Website or Applications.

If you manage your account details, you might also provide and share information such as your mailing address, phone number, company name, and payment details like credit card information.

If you provide your location (for example, by enabling your mobile device to share your location), we may store and use this data for internal analytics purposes.

You have the option to decline when asked for personal information. Additionally, you can use application or device settings to block certain types of automatic data collection. However, if you choose not to provide or allow the sharing of information necessary for specific products or features, those features may not be available or may not work properly.

Information Collected Via Technology

We automatically collect certain information via technology when you use the Services:

IP Address, Location, Website Activity, and Browser Information. When you access our Website, certain data is collected automatically. This includes information about the type and language of the operating system ("OS") on your device, your internet protocol address ("IP Address"), the type of browser you used during your visit, and the website you visited immediately before ours. Additionally, we collect data on the web elements or objects you interact with, metadata regarding your activity on the site, any changes in your user status, and the length of your visit.

Cookies. EngageMinds collects information about your use of our Services via cookies.

Information Obtained From Third-Party Sources

When we collect information in connection with our business relationship with you, we may also purchase data about you from third parties.

We safeguard information acquired from third parties in accordance with the practices outlined in this Privacy Statement, along with any additional limitations set by the third party supplying the data. These third-party sources may include:

Service providers such as analytics tools and CRM systems

Hosting providers and cloud infrastructure partners

Data cooperatives and marketing platforms

Applications and services, like social media platforms, that share users' information with others;

Service providers who assist us in determining your device's location based on its IP address, enabling us to tailor certain products to your physical whereabouts;

Partners with whom we collaborate to provide co-branded services or participate in joint marketing initiatives;

Publicly accessible sources, such as government databases or other information available in the public domain.

4. Our Use of Collected Information

We use the personal data we gather for the purposes outlined in the "Information We Collect" section above, or as otherwise communicated to you in this Privacy Policy. This includes:

Providing and improving our services

Responding to inquiries and support requests

Customizing your web experience and platform interactions

Analyzing usage patterns for product development

Complying with legal obligations and regulatory requirements

Here is a detailed list of how we use your information:

Facilitate the creation and protection of your account on our platform;

Identify you as a user within our Services;

Enhance our Services and improve the way we run our business;

Gain insights into and improve your experience with our Services;

Provide and deliver the products and services you request, including securing, troubleshooting, and personalizing those Services;

Address your inquiries or feedback, including providing support from our customer service team related to the Services;

Send you relevant information such as confirmations, invoices, technical notices, updates, security alerts, and administrative messages;

Communicate with you about promotions, upcoming events, and news regarding products and services offered by EngageMinds and our selected partners, for other marketing purposes;

Link or combine this information with additional data we receive from third parties, to better understand your needs and offer improved services;

Protect, investigate, and prevent fraudulent, unauthorized, or illegal activities.

Legal Basis for Processing

For users in the European Economic Area, our processing is based on:

Consent (for cookies, marketing communications, and certain data collections)

Contractual necessity (to fulfill our service agreements)

Compliance with Legal Obligations: Processing is necessary for compliance with a legal obligation to which we are subject

Protect the vital interests of you or of another natural person: Processing is necessary in order to protect the vital interests of you or of another natural person

Public interest and official authority: To perform a task for the public interest or in the exercise of official authority

Legitimate interests (for product security, performance analytics, and fraud prevention)

Generation of Anonymized Data. We may generate anonymized data records derived from information linked to or associated with personal data by removing details (such as your name) that could identify you personally. We use this anonymized data to analyze usage patterns and requests, allowing us to improve the content and navigation of our Services. We retain the right to use anonymized data for any purpose and share it with third parties at our discretion, as permitted by applicable law.

Your Choices and Opt-Out

You may opt out of personalized advertising by adjusting cookie settings or using your device’s privacy settings. You can also email [email protected] to request that we stop processing your personal data for marketing purposes.

5. Data Sharing and Transfers

We may share data with:

Service providers (e.g., analytics tools, CRM systems) who assist in platform operations

Hosting providers and infrastructure partners

Regulatory authorities when legally required

Marketing and advertising partners for campaign execution

Data may be stored or processed in jurisdictions outside your country of residence, with appropriate safeguards in place including Standard Contractual Clauses and other approved transfer mechanisms.

In compliance with applicable laws, EngageMinds maintains administrative, technical, and physical safeguards designed to help protect your personal data to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no transmission over the internet is 100% secure. We encourage you to protect your usernames and passwords to help prevent anyone from accessing or abusing your Services account(s), including not using the same passwords that you use with other accounts.

6. Data Retention

We retain various types of personal information about you for different lengths of time, depending on the purposes for processing, our legitimate business needs, and any legal requirements under applicable law.

We will keep your contact details to maintain communication with you. If you wish to delete your contact details, you can reach out to our privacy team at [email protected], we may retain your contact details for necessary legal reasons or proceedings, even if we do not actively use them.

We will also retain personal information even after you leave our Website and/or Platform if it is reasonably required for resolving disputes, preventing fraud, or enforcing this Privacy Policy and our Terms of Use (if any). We may retain aggregated, non-identifiable information indefinitely, but will delete or anonymize any potentially identifiable information once it is no longer needed for processing.

We will review our data retention periods and securely delete data that is no longer necessary for the purposes for which it was collected.

In general, we will retain your information as long as you continue using our Website and/or services, unless the law requires us to delete it or we decide to remove it at our discretion, as outlined in this Privacy Policy and our Terms of Use (if any).

7. Your Rights

Depending on your jurisdiction, you may have rights to:

Access or correct your personal data

Withdraw previously given consent

Request deletion of your information

Object to certain processing activities

Request data portability

Lodge complaints with data protection authorities

To exercise these rights, please contact us at [email protected]. We will respond to all legitimate requests within the timeframe required by applicable law.

8. Links to Other Sites

Our Service may contain links to other websites and services. You or End User provides on or to a third-party website or service is provided directly to the owner of the website or service and is subject to that party's privacy policy. Our Privacy Policy does not apply to such websites or services, and we are not responsible for the content, privacy, or security practices and policies of those websites or services. We recommend that you and End Users carefully review the privacy policies of other websites and services that they access before your use of such websites or services.

9. Child Privacy

Our services are not intended for individuals under the age of 13. We do not intentionally collect personally identifiable information from children under 13. If we discover that a child under 13 has shared personal information with us, we will promptly remove this data from our servers. If you are aware that any child under 13 has provided us with personal information, please contact us so we can take the appropriate actions.

10. Updates to This Policy

We may update this Privacy Policy from time to time. Minor changes will take effect 14 days after the notice is posted. Significant changes, which could substantially affect the way we handle your personal information, will take effect 30 days after the notice is posted. We will post such notices through our website and/or our SaaS platform.

If any update to this Policy materially reduces the protection of your privacy rights under the then-current Policy, you will have the option to decline the new Policy and stop using our websites or services. By continuing to use our websites or services after the updated Policy takes effect, it shall be deemed that you agree to the revised terms.

Please note that if we need to adapt this Policy to comply with legal requirements, the new Policy will take effect immediately or as required by law.

11. Contact Us

If you have a privacy concern, complaint, or a question for EngageMinds, please contact us and/or our Data Protection Officer at: [email protected]